Successfully navigating the world of WordPress can be a daunting task. Especially when you’re working hard to stay ahead of the competition. This is where advanced interlinking comes into play.

By implementing strategic internal linking throughout your website, you can boost your SEO rankings, improve user experience, and give your site a more streamlined, professional feel.

Whether you’re new to the game or a seasoned pro, there are a few key tips to keep in mind when mastering the art of advanced interlinking. From optimizing anchor text to mapping out your content hierarchy, there are several effective strategies that can help you stay two steps ahead of your competitors.

What is Interlinking?

Interlinking is a process of linking one page of a website to another page within the same site. It involves creating hyperlinks that act as references or recommendations to other pages on the same website. Interlinking can be accomplished in various ways, such as in-content links, sidebar links, and footer links.

Definition of Interlinking

Interlinking is the process of linking pages within the same website using hyperlinks. It is an important practice that helps users to navigate easily within the website and also assists in boosting the website’s search engine optimization (SEO) efforts.

Types of Interlinking

There are three types of interlinking:

  • In-content interlinking
  • Sidebar interlinking
  • Footer interlinking

In-content interlinking involves linking within the content of a webpage. Sidebar interlinking occurs in the sidebar section of a webpage, and footer interlinking occurs at the bottom of the webpage in the footer section.

Why is Interlinking Important for WordPress sites?

Interlinking is a technique used to link different pages of a website to each other. It is an important aspect of website navigation and user experience. In WordPress sites, interlinking can also have a positive impact on SEO ranking.

Benefits of Interlinking

Interlinking has several benefits for WordPress sites, including:

  • Improves Navigation: Interlinking allows users to navigate easily between different pages of a website. This helps to keep them engaged and encourages them to explore more of the site.
  • Boosts SEO ranking: Interlinking can help to boost a site’s SEO ranking by distributing link equity across different pages and improving the crawlability of the site for search engines.
  • Decreases Bounce Rates: By providing users with internal links to other pages on the site, interlinking can help to decrease bounce rates and keep users on the site for longer.
  • Helps Crawlers Discover Content: Interlinking can also help search engine crawlers to discover new content on a site and understand the context of each page.

In the next section, we’ll explore how to implement advanced interlinking techniques on your WordPress site to maximize these benefits.

How to Implement Advanced Interlinking on Your WordPress Site

Interlinking is an important aspect of website optimization, and when done correctly, it can greatly improve your website’s navigation, user experience, and search engine rankings. Here are seven advanced interlinking tips for WordPress sites that will help you outrank your competitors:

1. Use Relevant Anchor Text

Anchor text is the clickable text within a hyperlink that directs users to another webpage. To maximize the benefits of interlinking, it’s crucial to use relevant anchor text that accurately describes what the linked page is about. When writing anchor text, it’s important to use natural language and avoid keyword stuffing.

2. Create Content Clusters

Content clusters are groups of internal links that connect related content within your website. By creating content clusters, you provide your readers with a better user experience and improve your chances of ranking higher in search engine results pages.

3. Optimize Category Pages

Category pages are pages that group related content together under a specific topic or category. Optimizing your category pages for interlinking can help improve the overall structure and organization of your website, making it easier for users to navigate and discover your content.

4. Use Tags and Related Posts

Tags and related posts are other important interlinking opportunities that can help improve the user experience on your website. By linking to related content, you can keep readers on your site longer, decrease bounce rates, and increase the chances of users discovering new content.

5. Use Breadcrumbs

Breadcrumbs are a navigational aid that shows users where they are on your website and how they got there. Implementing breadcrumbs on your WordPress site can further improve the user experience and make it easier for crawlers to understand and navigate your site structure.

6. Create Cornerstone Content

Cornerstone content is high-quality, in-depth content that serves as the foundation of your website. By creating cornerstone content and interlinking to it throughout your website, you can establish yourself as an authority in your industry and improve the overall structure and organization of your website.

7. Analyze Your Site Structure and Pages

Analyzing your site structure and pages can help you identify interlinking opportunities and improve the overall organization of your website. By using tools such as Google Analytics and Screaming Frog, you can gain insights into how your site is structured and optimize your internal linking accordingly.

Implementing these advanced interlinking tips on your WordPress site can help you outrank your competitors and improve the overall user experience on your website. By using relevant anchor text, creating content clusters, optimizing category pages, using tags and related posts, implementing breadcrumbs, creating cornerstone content, and analyzing your site structure and pages, you can take your interlinking strategy to the next level.


Interlinking is a crucial factor for boosting SEO ranking and improving navigation on WordPress sites. By using relevant anchor text, creating content clusters, optimizing category pages, and utilizing tags and related posts, you can interlink your site effectively. Additionally, implementing breadcrumbs, creating cornerstone content, and analyzing your site structure and pages will help you identify interlinking opportunities to outrank your competitors.

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